Tourism

Get inspired by BUas learning community projects, expertise and insights into the Tourism domain.

Tourism
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    Off the Beaten Track – Andrea Zaalman's Life After BUas

    Not every career in tourism looks like the one you imagined on graduation day. Andrea Zaalman, who graduated from BUas in 2012 with a Bachelor's in...

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    BUas students shared climate findings with Montenegro's Minister of Tourism

    Students from the BSc Tourism programme at Breda University of Applied Sciences (BUas) this week presented their initial research findings to Simonida...

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    Lecturer in the spotlight

    Do you remember Ursela van de Noort? Learn more about her experiences and job.

    • Education
    • Stories
  • When the Middle East is your work

    When the Middle East is your work

    Do you remember what you were doing on Saturday 28 February when the United States and Israel started their massive air strikes on Iran? This is what...

    • Expertise
    • Stories
    • Student work
  • BUas gives you a global perspective

    BUas gives you a global perspective

    "That field trip to Asia and Australia taught me a lot about tourism in different cultures, and about persistence, collaboration, and taking...

    • Stories
    • Student work
    • TDM
  • Junior researcher Justine Bauters puts residents at the heart of tourism governance

    Junior researcher Justine Bauters puts residents at the heart of tourism governance

    Whether a place needs tourism and what shape it takes is a question that belongs to the people who live there. That's the conviction driving Justine...

    • Expertise
    • Research
    • TDM
  • From data to action: PANTOUR’s Skills Framework transforms Tourism & Hospitality in Europe

    From data to action: PANTOUR’s Skills Framework transforms Tourism & Hospitality in Europe

    After four years of EU-funded research and cross-sector collaboration, the PANTOUR project has reached its conclusion. As lead partner, BUas played an...

    • Expertise
    • News
    • Research
  • Shaping the future of skills in European tourism

    Shaping the future of skills in European tourism

    PANTOUR’s first International Conference in London marked an exciting milestone in the project’s final year, bringing together leading experts...

    • Expertise
    • News
    • Research
  • FuTourAlliance: turning challenges into opportunities

    FuTourAlliance: turning challenges into opportunities

    As of January 2026, BUas is joining the Future Tourism Skills Alliance for a Resilient and Innovative Europe project. The  FuTourAlliance project...

    • Expertise
    • Research
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    The potential of tourism as a force for good in Cyprus

    Our second-year tourism management students worked together with journalism students from Hogeschool Utrecht on the topic of the potential of tourism...

    • Stories
    • Student work
  • Meet our alumni in Japan

    Meet our alumni in Japan

    Our president of the board, Jorrit Snijder, returned feeling very enthusiastic after meeting some of our alumni in Japan last October. We were very...

    • Stories
  • Bringing the Guest Experience to life: from student to supervisor at Efteling

    Bringing the Guest Experience to life: from student to supervisor at Efteling

    Alumna Quincy Kievit shows that stepping from study into practice can be exciting, diverse and full of promise. How has she experienced her first...

    • Industry
    • Stories
  • AI training for TUI: Where education and the business sector get connected

    AI training for TUI: where education and the business sector get connected

    Universities of applied sciences are more than knowledge factories. They are incubators of innovation an talent development, not only in lecture halls...

    • Industry
    • News
  • Digital toolkit bridges skills gap for European Cultural Routes

    Digital toolkit bridges skills gap for European Cultural Routes

    NEXT ROUTES, a two-year project, has successfully transformed how Cultural Routes across Europe engage with digital technology, addressing critical...

    • Research
  • Creating equitable destinations

    Creating equitable destinations

    Though it may seem hard to envision, imagine a ‘just destination’ - a place where tourism is not solely about pleasing visitors and generating profit...

    • Expertise
    • Uncover
  • Tourists go to the place they know

    Tourists go to the place they know

    Everyone wants to experience a beautiful environment, especially when they are on vacation. Some places are more beautiful than others, however...

    • Uncover
  • Transitioning tourism mobility

    Transitioning tourism mobility

    The tourism industry has long been a driver of economic growth and cultural exchange. However, it is also one of the fastest-growing contributors to...

    • Uncover
  • The role of digital transformation in cultural tourism

    The role of digital transformation in cultural tourism

    Embracing Digital Transformation in Cultural Tourism shapes our identity, unites communities, and carries the weight of history. It is both a...

    • Uncover
  • Esther Groenendaal

    Meet lecturer and researcher Esther Groenendaal

    A Q&A with Esther Groenendaal, a dedicated educator who transformed a five-year plan into a remarkable 27-year journey of inspiring students...

    • Stories
  • Guiding the flow: a research into spreading tourists effectively

    Guiding the flow: a research into spreading tourists effectively

    A recent study has revealed a simple truth about tourist behaviour: visitors were just as happy exploring off-the-beaten-path locations as they were...

    • Research