Save the date | International Adventure Conference
10/07/2025 - 15:49
Discover how adventure tourism can promote personal transformation, ecological care and regenerative tourism. Join us in reimagining tourism through the lens of adventure.
Industry
Research
Together with the Adventure Tourism Research Association (ATRA) and Wageningen University & Research (WUR), BUas is organising the International Adventure Conference in Breda from 10 to 13 june 2026.
The International Adventure Conference is known for it convivial, small- to mid-sized character, bringing together academics and practitioners in ways that are collaborative, thought-provoking, and often outdoorsy. The programme has been deliberately designed to be different from a traditional conference, with sessions that invite participants to get moving, both literally and figuratively.
Transformation through adventure: beyond the consumer mindset
Adventure is often associated with novelty and risk, qualities that encourage us to step outside our comfort zone and predictability. Although true adventure often requires us to immerse ourselves completely in our surroundings, it also requires us to give something back to the places, communities and ecosystems in which our activities unfold. Adventure thus becomes more than just an activity; it is an invitation to think differently about how we live in the world and how we learn, form relationships and consume.
With this year’s theme ‘Transformation through adventure: Beyond the consumer mindset’, we invite you to join us in exploring adventure not merely as an activity, but as an opening to rethink how we inhabit the world; how we learn, relate, and consume in the times of profound uncertainty.
What would it mean to move beyond the framing of the tourist-as-consumer? How can we embrace the core elements of adventure, courageously leaping into the unknown. Take curious steps toward returning to what has long been forgotten, opening ourselves to new encounters and more ethical and regenerative ways of thinking, traveling, adventuring, and being in the world. We would like to think together about how we might transform through adventure.
Call for contributions
Adventure as a practice of ecological and inner transformation, moving beyond consumption toward care, reciprocity, and regeneration.
The call for contributions is open! We encourage innovative, interdisciplinary, and practice-oriented submissions and we welcome inspiring conference posters from postgraduate students. More information about the theme and submissions is available on ATRA IAC 2026.
