Online book launch: The Future of Cultural Tourism

Online book launch: The Future of Cultural Tourism

05/13/2025 - 13:16

Travel is all about savoring local flavors, admiring architecture, exploring rich heritage, and experiencing unique traditions that make each place unforgettable. What is the future of cultural tourism? During this online event, the new book 'The Future of Cultural Tourism' will be presented: the book editors and some of the contributing authors will share insights on how different drivers of change will shape the future of cultural tourism around the globe.
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Join us on 6 June 2025, for the online book launch of The Future of Cultural Tourism edited by Xavier Matteucci and Simone Moretti. 

"This book takes readers on a journey to explore the future of cultural tourism. Contributions from a diverse group of authors with different backgrounds and interests, offer varied perspectives on what lies ahead. By examining possible futures in cultural tourism governance and experiences, including the controversial role that digital technologies might play, the book considers multiple scenarios, ranging from utopian to dystopian visions of the future." according to Moretti.

Event details

Date: Friday 6 June 2025
Time: 11:30 AM - 12:30 PM GMT+2
Location: online

Register for this event here

More about the book

The Future of Cultural Tourism, edited by Dr Xavier Matteucci and Dr Simone Moretti, provides multi-layered and nuanced perspectives on how drivers of change may influence cultural tourism on a global, national and local level. As such, it contributes to a greater understanding of how cultural tourism will be governed, performed and experienced within a volatile, uncertain, complex and ambiguous future environment. 

The volume examines how the cultural tourism sector can address the needs of cultural tourists through product and service development, offers insights into alternative, post-anthropocentric values underpinning cultural tourism governance and consumption, and engages with immersive, collaborative, slow and technology-driven cultural heritage-based tourism experiences. 

The 14 chapters in this book address issues related to governance, consumption, and the use and influence of digital technologies in cultural tourism futures. Although it would be simplistic to merely label the future of cultural tourism as either utopian or dystopian, optimism tends to pervade most of the chapters in this volume.

The book includes both empirical and conceptual chapters, with the contributors suggesting various alternatives that are underpinned by utopian and/or dystopian outlooks on the likely future(s) of cultural tourism.

The book is published by Channel View Publications and Multilingual Matters
 

Webinar: What is the future of cultural tourism?

The following will be addressed during the event and the editors and contributors delve into the many layers of cultural tourism including:

What is the Future of Cultural Tourism? 
by Dr. Xavier Matteucci & Dr Simone Moretti

Museums of the Future: Cultural Tourism Experiences for Wellbeing and Transformation
by Marta Šveb Dragija

This chapter is free to download as an open access publication under a CC BY NC ND licence. 
You can download it here: https://zenodo.org/records/14730188.

Beyond Digital Prisons: Counterculture and the Hippie Trail Resurrected
by Dr. Daniel W.M. Wright

 

Exploring Cultural Tourism Futures

Register, and join us on Friday 6 June or add the book to your basked at Channel View Publications.